Legal & Policies
Effective date: 2026-08-03. These terms govern your use of Vellum (“the Service”), provided by Vellum. By creating an account or purchasing a license, you agree to them.
1. Terms of Service
These Terms of Service (“Terms”) govern your access to and use of the Service. By using the Service you agree to these Terms. If you do not agree, do not use it.
Eligibility. You must be at least 18 years old, or have a parent or guardian accept these Terms on your behalf, to create an account. Child profiles within a household are created and managed by the adult household owner — children under 13 may not independently register, purchase, or manage billing.
Accounts. You must provide accurate information at registration and are responsible for keeping your credentials secure. You are responsible for all activity under your account.
Household ownership. The adult who creates a household is the household owner. Only the owner or authorized household administrators may: create or delete the household, manage billing, add child profiles, approve privacy settings, grant administrative permissions, or manage integrations on behalf of the household.
Child accounts. Child profiles (FamilyMember records marked as children) are created by adult household owners. Children are not permitted to independently make purchases, subscribe to plans, enter payment information, or change household privacy settings. The household owner is responsible for appropriate use by minors in their household.
License grant. Purchase of a Lifetime Core License grants you a personal, non-exclusive, non-transferable right to use the core Service in accordance with the License Agreement below. The Vellum Plus subscription ($59.99/year, auto-renewing until cancelled) grants AI, automation, and premium modules while active.
Subscriptions and automatic renewal. Vellum Plus is a recurring subscription. It renews automatically at the then-current price at the end of each billing period until you cancel. You may cancel at any time from Settings → Account → Cancel Subscription. Cancellation takes effect at the end of the current paid period; you retain Plus access through that date. Cancelling Plus does not delete your data or affect any Lifetime Core entitlement.
Your content. You retain ownership of the household data you enter. You grant Vellum a limited license to store and process that data solely to operate the Service for you. By uploading content or instructing Vellum to generate content based on your input, you represent that you possess the necessary rights to that content and that its use does not infringe third-party rights.
AI-generated content. Custom AI-generated calendar packs are generated based on your prompt. Generation output may vary. Requests involving copyrighted characters, logos, celebrity likenesses, or protected artwork may be rejected. Vellum does not guarantee that AI-generated images receive statutory copyright protection. To the extent permitted by applicable law and to the extent Vellum possesses transferable rights in generated output, Vellum grants those rights to the purchasing customer, subject to these Terms. The exact scope of IP ownership in AI output should be reviewed by your own legal counsel.
Prohibited conduct. See the Acceptable-Use Policy. Violations may result in suspension or termination of access.
Third-party services. The Service integrates with third-party providers (Stripe for payments, sports schedule APIs, weather data, AI image generation, analytics, error monitoring). Vellum does not control those providers and is not responsible for their availability, privacy practices, or terms. Links to third-party services indicate you are leaving Vellum's environment.
Third-party hardware. Display hardware packages sold through Vellum are manufactured by third parties (not Vellum). Vellum configures and prepares hardware for use with the Service. Hardware is not manufactured or engineered by Vellum. See the Hardware Warranty section.
Service availability. Vellum is designed for long-term household organization and memory preservation. We use backup, recovery, privacy, and data-protection systems designed to safeguard household information. We do not guarantee uninterrupted availability. See the Disclaimers section.
Termination. You may stop using the Service at any time. We may suspend or terminate access for material breach of these Terms, for non-payment of an active subscription, or where required by law.
Disputes. These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles. You and we will attempt to resolve disputes informally before filing suit.
Changes to these Terms. We may update these Terms. We will notify active accounts by email or in-app notice of material changes at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.
2. Privacy Policy
This Privacy Policy explains what data we collect, why we collect it, and the choices you have. Vellum is designed for long-term household organization — we treat household data as private and take steps to protect it.
1. Information collected.
2. Account information. Email address, hashed password, and the name or alias you choose. We do not store plain-text passwords.
3. Household information. Family member names, roles, birthdays (used for calendar and birthday features), and household configuration you enter. Child birth dates are stored only to support birthday and calendar features and are never exposed publicly.
4. Calendar data. Events, schedules, recurrence patterns, notes, and reminders you create.
5. User-created content. Chores, meals, bills, maintenance records, grocery lists, sticky notes, time capsules, mood check-ins, and other household data you enter.
6. Photos and documents. Images and files you upload. These are scoped to your household and are not accessible by other households. We do not perform biometric identification or facial recognition on uploaded photos.
7. Payment processing. Payment transactions are processed by Stripe. Vellum never sees or stores your full card number. We receive and retain order confirmation, amount, and transaction identifiers for accounting and dispute-resolution purposes.
8. Device and integration data. Paired display device identifiers, room configurations, and smart-home integration tokens (stored securely server-side, never exposed to other users).
9. Analytics. Vellum uses PostHog for product analytics with autocapture disabled and session recording disabled. Analytics events are limited to operational signals (e.g., feature used, signup completed, subscription started). Analytics events do not contain calendar content, family member names, medication information, uploaded text, health data, or other personal content. We use Sentry for error monitoring; error reports are sanitized and do not include private household content or authentication tokens.
10. Cookies and local storage. Vellum uses browser local storage to maintain your session, preferences, and screensaver settings. No third-party advertising cookies are used.
11. How information is used. To operate your account, display your household data, process purchases, send service notices (receipts, security alerts, reminders you requested), prevent abuse, improve the Service, and comply with legal obligations.
12. Service providers. We share data only with processors that help us operate the Service: hosting infrastructure (Base44), payment processing (Stripe), error monitoring (Sentry), product analytics (PostHog), AI image generation, email delivery, and sports/weather data providers. Each operates under agreements restricting further use of your data. We do not sell your data to data brokers or expose it to advertising networks.
13. Data sharing. We do not sell customer household data. We do not sell or transfer calendar events, family member data, photos, memories, contacts, addresses, behavior history, home information, uploaded documents, child information, or health-related information to third parties for commercial purposes.
14. Children's privacy. The Service is not directed to children under 13 for independent account creation. Child profiles are created by adult household owners. We do not knowingly collect personal information from children under 13 for independent account purposes. If you believe a child has independently registered, contact us and we will delete the account.
15. Data retention. Your data is kept while your account is active. Deleted records enter a 30-day recovery window (Trash) before permanent deletion. After account deletion, most data is removed from the live database within 72 hours. Internal system backups are indexed records that are removed on their next rotation cycle (up to 90 days); removal of the index record is guaranteed, though the timing of underlying storage-layer cleanup is managed by our infrastructure provider. Transaction and accounting records are retained as required by law. Security logs are retained for fraud prevention and incident response. Cancelling a subscription does not delete your data.
16. Security. Vellum uses HTTPS, server-side authorization, rate limiting, household data isolation, and regular backups. We do not claim SOC 2, HIPAA, or PCI certification. Payment card data is never stored by Vellum — Stripe's own PCI-compliant infrastructure handles all card processing.
17. Account access, export, correction, and deletion. You may access, correct, export, or delete your data from the Account page at any time. See the Data-Export and Data-Deletion Policies.
18. U.S. state privacy rights. Residents of California, Virginia, Colorado, Connecticut, and other states with privacy laws may have additional rights including the right to know, correct, delete, and opt out of sale of personal information. Vellum does not sell personal information. To exercise other rights, contact us through the Account page.
19. International use. The Service is operated from the United States. If you access it from outside the U.S., your data may be transferred to and processed in the U.S.
20. Policy changes. We will notify active accounts of material changes to this Policy at least 30 days before they take effect.
21. Contact. Privacy questions may be submitted through the in-app Account page or via the Contact page.
Weather and location. Weather features use city-level location data sufficient to retrieve a weather forecast. We do not collect continuous precise GPS data or retain location history for weather purposes.
3. License Agreement
This License Agreement applies to the one-time Lifetime Core License ($99) and the Vellum Plus subscription.
Grant. On payment in full, you receive a personal, non-exclusive, non-transferable license to access and use the version of the Service available at purchase time, plus maintenance fixes and compatibility updates for that major version, for the commercial life of the Vellum service — subject to the “forever” definition below.
Scope. One household may use the license across the devices of its members. A license may not be resold, shared across separate households, or used to operate a service for third parties.
No recurring fees for Core. The Lifetime License is a one-time payment. Vellum will not charge you again for the Core license itself. “Lifetime” refers to the commercial life of the Vellum service, not an unlimited operational guarantee. See the “forever” definition below.
Vellum Plus subscription. Plus ($59.99/year) is a recurring subscription and is separate from the Lifetime Core license. Cancelling Plus does not revoke your Core entitlement. Vellum will never silently convert a Core license into a recurring subscription.
Optional upgrades. Premium modules and AI features are delivered through Vellum Plus. The Lifetime Core License works without it.
Reservation. We reserve all rights not expressly granted, including the Service's code, design, and trademarks.
4. Refund Policy
Lifetime Core. Because the full product is unlocked immediately on purchase, the one-time Lifetime Core License ($99) is non-refundable except where required by law. We encourage you to review the features before purchasing using the free trial.
Vellum Plus subscription. You may cancel at any time to stop future renewals. You may request a refund of the most recent renewal charge within 14 days of that charge if you have not used subscription features in that period; after 14 days, renewals are non-refundable.
Custom AI Calendar ($19.99). Because generation is initiated immediately after payment confirmation, custom calendar purchases are non-refundable once generation has begun successfully. If Vellum's technical systems fail to deliver a generated calendar after payment, contact support for resolution. Vellum will not charge for requests rejected by IP guardrails before generation begins.
Digital calendar packs. One-time digital pack purchases grant a durable entitlement and are non-refundable after delivery, except where required by law.
How to request. Send a request through the in-app Account page. Refunds, when approved, are issued to the original payment method within 10 business days.
Statutory rights. Nothing here limits any non-waivable consumer refund rights you may have under the law of your country or state of residence.
5. Copyright / Intellectual Property Policy
Vellum respects intellectual property rights and expects users to do the same.
Vellum content. The Vellum application, its design, code, and pre-built calendar collections are owned by or licensed to Vellum. All rights not expressly granted to users are reserved.
Third-party media. Living Calendar imagery sourced from third-party providers (such as Unsplash) is used under those providers' applicable commercial licenses. NFL team names are used descriptively for factual schedule information only. Vellum is not affiliated with, endorsed by, or sponsored by the NFL, its member clubs, or any other sports league. Vellum does not claim to be an official NFL product. Exotic car and automotive calendar imagery depicts vehicle aesthetics for artistic purposes; Vellum is not affiliated with, endorsed by, or licensed by any automobile manufacturer referenced descriptively.
User-uploaded content. By uploading images or instructing AI generation, you represent that you own the content or have permission to use it, and that its use does not infringe third-party copyrights, trademarks, or rights of publicity. Only upload images or content you own or have permission to use.
AI-generated images. Custom AI-generated calendar images are created based on your prompts. Requests involving copyrighted fictional characters, entertainment franchises, protected logos, celebrity likenesses, or requests to reproduce protected artwork are screened and may be rejected. Vellum does not guarantee that AI-generated output receives statutory copyright protection under applicable law.
Copyright takedown / DMCA. If you believe content on Vellum infringes your copyright, please submit a notice through the Contact page including: (1) identification of the copyrighted work claimed to be infringed; (2) identification of the allegedly infringing material; (3) your contact information; (4) a statement of good-faith belief; (5) a statement of accuracy under penalty of perjury; and (6) your signature. Vellum will review notices and respond appropriately.
6. Data-Deletion Policy
You may request deletion of your account and household data at any time from the Account page or by contacting support.
What is deleted. Family members, events, meals, chores, pets, binder contacts, photos (including stored images), maintenance records, documents, and your account profile.
What is retained. Aggregated, de-identified analytics; minimal billing and transaction records required for legal, tax, or dispute purposes; and security logs for fraud prevention. These are retained per applicable legal obligations and then securely destroyed.
Timing. Deletion requests are processed within 30 days. Most data is removed from the live database within 72 hours. Internal system backup index records referencing deleted data are removed on their next rotation cycle (up to 90 days).
Cancellation vs. deletion. Cancelling the Vellum Plus subscription only ends future renewals — it does not delete your data. Only an explicit deletion request removes data.
Leave Household vs. Delete Household vs. Delete My Account. Leaving a household removes your membership but does not delete other members' data. Deleting a household removes all household records and requires household-owner authority. Deleting your account removes your personal Vellum data, your account profile, and your login credentials; it does not automatically delete household data shared with other members.
7. Data-Export Policy
You can export your household data at any time from the Account page.
Format. Data is exported as machine-readable JSON. Events, members, and structured records are included. Photo records include stored image URLs so you can re-download the files.
Authorization. Household-wide exports require household-owner or admin authorization. Child accounts may not export private information belonging to other household members.
Frequency. There is no limit on how often you export. We recommend exporting before deletion requests.
8. Acceptable-Use Policy
You agree not to:
- Use the Service to store or share unlawful, infringing, threatening, or harassing content;
- Attempt to access, reverse-engineer, or disrupt systems, accounts, or data other than your own;
- Resell or sublicense the license across separate households or as a hosted service for others;
- Use automated scripts or scrapers in a way that degrades Service performance;
- Upload content you do not own or have rights to use;
- Upload malware or use the Service to distribute malicious code;
- Use AI generation features to create content that infringes third-party intellectual property rights or reproduces copyrighted characters, logos, or celebrity likenesses without authorization;
- Permit a child under 13 to independently register, purchase, or manage household billing.
Violations may result in warning, suspension, or termination of access.
9. Hardware Limited Warranty
This section applies only to Vellum-supplied hardware packages (pre-configured display units).
Hardware manufacturer. Display hardware in Vellum packages is manufactured by third-party manufacturers (not Vellum). Vellum purchases, configures, tests, and prepares hardware for use with the Vellum software service. Vellum does not manufacture or engineer the underlying display hardware.
Vellum software warranty. Vellum warrants that the Vellum software installed on your display will function as described for 12 months from delivery, subject to service availability and these Terms. Software issues are addressed through the standard support process.
Hardware warranty. Hardware defects are covered under the original manufacturer's warranty. Vellum will reasonably assist in coordinating warranty claims with the manufacturer. Contact support for assistance.
Exclusions. Warranty does not cover: physical damage, water damage, unauthorized modifications, normal wear and tear, or damage caused by misuse.
Return procedure. Contact support within 30 days of delivery for hardware issues. Return shipping instructions will be provided.
Preorders. Hardware sold as a preorder is clearly labeled as such. Expected shipment windows are estimates and are not guaranteed delivery dates. Customers will be notified of material delays. A preorder does not automatically enroll you in any recurring paid subscription without separate affirmative consent.
One free month of Plus. Where hardware packages include a promotional period of Vellum Plus: the free period begins on the date your display is first activated. No payment information is required to activate the promotional period. The promotional period does not automatically convert to a paid subscription — a separate purchase is required to continue Plus after the promotional period ends.
10. What “forever” and “Lifetime” Mean
“Lifetime” and “forever” refer to the commercial life of the Vellum service — the period during which we continue to offer and operate the Service. Your Lifetime Core License entitles you to:
- Access to the version of the software available at the time of your purchase, for the commercial life of the Vellum service;
- Maintenance fixes and compatibility updates for that major version;
- No recurring licensing fees for the Core license itself.
“Lifetime” does not mean:
- A promise that Vellum will operate servers literally forever regardless of business conditions;
- A right to new modules, optional upgrades, or premium services released after your purchase;
- A warranty that the Service will be uninterrupted or error-free.
If the service is discontinued. Should the Vellum service cease commercial operation, we will give active license holders at least 90 days’ notice and a full data export so you keep your records.
11. Disclaimers
No absolute security or data-loss guarantees. Vellum uses backup, recovery, privacy, and data-protection systems designed to safeguard household information. However, no online service can guarantee that data will never be lost, corrupted, or accessed without authorization. We do not warrant that the Service is completely secure or that data loss is impossible.
Not professional advice. Content such as medication reminders, caregiving notes, or maintenance schedules is information you enter and manage — it is not medical, legal, financial, or professional advice. Always consult qualified professionals for such matters.
No certification claims. Vellum does not claim SOC 2, HIPAA, PCI certification, or ISO 27001 certification. Stripe's PCI-compliant payment processing does not constitute Vellum holding any independent certification.
Third-party devices and software. We do not control third-party hardware manufacturers, operating systems, or app stores. Changes they make may affect how the Service behaves on your device.
Service availability. The Service is provided “as is.” Scheduled maintenance, internet outages, or events beyond our control may cause temporary unavailability.
Limitation of liability. To the maximum extent permitted by law, our aggregate liability for any claim arising out of the Service is limited to the amount you paid us in the 12 months preceding the event giving rise to the claim, or $50, whichever is greater. We are not liable for indirect, incidental, or consequential damages.